Sell-Side Full-Service Digital Partner

About our client

Macaw is known as full-service partner for digital transformation based on Microsoft and Sitecore technologies. Headquartered in the Netherlands, the company perfectly combines strategic, technical and creative competencies. Macaw is characterized by a unique people-centered culture and has been named a “Great Place to Work” several times.

About the project

Our client pursues the goal of becoming one of Europe’s leading partners for digital transformation using Microsoft and Sitecore technologies. Therefore, a suitable investor should be found to continue the buy-and-build strategy together with the management after the founders exiting as shareholders.


  • M&A advisory – share-deal
  • Company valuation and development of deal structure
  • Negotiations and support for due diligence


During the process Avedon Capital with offices in The Netherlands and Germany was identified as ideal partner for Macaw to accelerate its expansion while also ensuring that the company’s special culture is preserved.

After a first successful acquisition project, it was clear to us that we would trust in EUROCON’s expertise for the investor process as well. The trustworthy and competent consulting throughout the entire process exceeded our expectations. This was for sure not our last project with EUROCON!

William van der Pijl, CEO Macaw
Axel Schulz
+49 431 – 64 775 30