Reference from: IT + Tech

Sell-Side Online-Marketing Succession

About our client

Founded in 1999, TripleDoubleU GmbH was one of the pioneers of online marketing and one of the leading owner-managed digital marketers in Germany with particular expertise in travel portals.

The rapidly changing market environment did not make the sale of the company easy. We all had to be very patient until the right buyer was found. EUROCON always continued with their work and was a fair partner with a solely success-related fee.

Uwe Nilsson, Founder TripleDoubleU GmbH

About the project

The market for online advertising had changed considerably, with medium-sized specialists operating alongside a few global players. The shareholders of TripleDoubleU GmbH had decided to find a suitable succession arrangement in the context of the ongoing market consolidation.

Focus

M&A advisor sell-side – share-deal
Contact to international investors
Development of a deal and purchase price structure

Solution

With netpoint media gmbH, the right buyer with a similar business philosophy was found. The TripleDoubleU team including one of the shareholders continued the activities seamlessly. The former main shareholder left the company as intended in his plans for a succession.