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Until 2014 Max Bahr GmbH & Co. KG operated a chain of DIY stores and garden centres in Germany and was part of the Praktiker Group. As a result of the insolvency of the Praktiker Group, it became apparent that all stores were to be sold. Ten family-owned businesses from all over Germany formed an alliance for this project and engaged EUROCON to represent their interests in the best possible way.
The market interest in the Max Bahr / Praktiker portfolio was very high. Numerous large DIY store operators from Europe participated in the process. Speed and negotiating skills were required for success. It turned out, that only a small number of stores were attractive targets for our clients but also for the competitors.
Key success factors were a clear strategy and objectives for the negotiations. After a thorough due diligence, the goal was to prevail against the international competition and to acquire as many of the 40 stores of interest as possible. Due to an agile project management, it was possible to react quickly to changes in the procedure and new information. After various rounds of negotiations, our clients were able to take over 20 excellent stores.
